CACOO
From Confusion to Clarity: Redesigned Sharing in Cacoo
Built an intuitive sharing experience for Cacoo: cleaned up buried options, unified folder structures, and made collaboration tools visible and easy. Users responded — more invites, clearer access.
Archive
TYPE AAKRITI
Turning Typographic Diversity into a Design Opportunity
A thesis‑project platform to raise awareness & build a business around the richness of India’s diverse language scripts—amplifying them through curated typefaces and community engagement.
BACKLOG
Redefining Mobile UX to Win Back User Trust
Overhauled Backlog’s mobile UX with a strategic focus on clarity, consistency, and streamlined flows. After launch, app ratings in Japan leapt from 2.5 to 4.6—and mobile became a primary growth channel.
FIELDWIRE
Tackling Ambiguity on Construction Sites
Created a system to help users drop precise location points in construction tasks—resulting in a 90% increase in location data captured right after release.
STRUXHUB
Enhancing Accountability with QR Access
Designed a QR‑code based system so jobsite workers can clock in/out easily, reducing errors and boosting trust and accountability for construction teams.